PETA invite the queen to replace the fur on her ceremonial robes with custom made faux fur from ECOPEL which is used by renowned companies such as Burberry and Stella McCartney. This was suggested shortly after the queen’s announcement of not obtaining any newer fur items. Ingrid Newark the founder of PETA has written a letter to the queen sending his gratitude towards her support, and suggesting the replacement of her robes with the faux fur in exchange of donating her fur to those less fortunate, such as Syrian refugees. Newark’s letter portrays clear views on Britain and the queen’s views in a nutshell. Newark suggests “this would demonstrate that modern Britain Is at the forefront of innovation while, at the same time, continuing to respect tradition.” Which reflect the views of the current generation who as a majority reject the use of animal fur.